CHAPTER 15
Rise and Fall of HUGEsound
CHAPTER 15 - EXCERPT
I drove into Yosemite National Park and hiked to the top of Sentinel Dome. There I sat, high above the noise, surrounded by an unbroken circular view of the entire park, contemplating my future. Amidst ancient natural temples – El Capitan, Half Dome, Yosemite Falls, and Cloud’s Rest – my mind began racing, imagining a new and ambitious path forward.
I could build my own company. I could focus on world class original music for video games. I would seek the highest profile games, the most intelligent and creative designers, the biggest budgets, and the most talented collaborators. All of these would become my targets.
For a person who had just lost their job, the idea was oversized and absurdly arrogant. Like Yosemite itself, it was audacious, enormous, aspirational, HUGE...
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CHAPTER 15 - EXCERPT
I hosted the HUGEsound HALF DOME Conquest annually for eight years, forging lifelong relationships and building the HUGEsound brand. At least seven prominent scoring contracts trace back directly to relationships I built or strengthened during those hikes. Those scores generated more than a million dollars in income for my business. Considering my costs were minuscule – printing a few invitations, filling my car with gas for the trip, and providing food and drinks along the way – the return on investment was staggering.
As you think creatively about your own business, consider what actions you might take that could connect your brand to something larger than yourself...
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